• Develop and employ a social strategy, which has garnered consistent and significant growth in follows and likes, clicks to chapter donation page, as well as a 57% increase in online revenue
• Recognized for storytelling excellence by Make-A-Wish America in 2020 and 2021 having written the Top Disney Wish Story across the country and the story that won the most coveted Indomitable Spirit Award
• Manifest media coverage by pitching stories to news stations across six media markets in Northeastern and Central California and Northern Nevada
• Script, film and execute all internal events, all of which in 2022 have raised more than $1.6 million, record amounts for each event
• Work on all public wish reveals including pre-planning, run of show, graphic and art elements to ensure Wish Kid has a magical experience during their wish
• Leads team in marketing, digital strategy and design for entire chapter and head the department as of March 2022
• Championed the purchase and act as chief operator and trainer of in-house print quality equipment, significantly saving the chapter in not having to use external vendors for materials
• Instrumental in the planning & execution while pivoting from in-person to virtual events during COVID-19 and which raised over budget
• Served as point person for chapter in important fundraising campaign with local corporate supporter and one with the largest wish family fundraiser in America
• Collaborate with Make-A-Wish America to oversee in overseeing transition to new website & CMS by evaluating digital strategy, assembling assets and web content

• Craft engaging written, photo and video content for Visit Lodi’s social platforms and website along with cultivating weekly blog entries to promote the destination
• Produced video content that resulted in the most organic reach, total engagement and views than any previous in-house video production
• In one month achieved growth on Facebook of 37% of the entire following growth during the whole year of 2018
• Create marketing materials to distribute either electronically or printed to potential visitors and Visit Lodi! constituents
• Manage and maintain the backend database of partners along with VisitLodi.com along with the Visit Lodi! blog, which includes entries conceptualized and written by me along with managing a small group of bloggers for content that furthers the bureau’s goals
• Educate visitors and potential visitors on the destination offering in Lodi both in person and via digital communication platforms with tremendous customer service

• Oversaw the transition of hockey brands in Stockton within the communications and marketing departments, which included new media platforms, sales materials and overall brand awareness
• Head the Communications, Marketing & Community Relations Department including orchestrating the department’s budget and attracting media trade deals through radio, print and TV relationships
• Maintain and manage the Heat website and app, ensuring it’s user-friendly and engaging to fans and media
• Launched and head the company’s Art Department, in charge of creating and designing promotional materials, advertisements, digital properties and more
• Chartered the Heat Media Guide and Record Book, containing Calgary Flames top affiliate records from 1980 to present day, along with the team’s training camp and playoff materials, sponsorship decks and team’s local area guide
• Furthered the content offered on StocktonHeat.com by writing articles and press releases, idealizing compelling video content and championing our public relations efforts
• Pioneered a weekly publication on CalgaryFlames.com featuring a written recap or feature story of Flames prospects
• Cultivate relationships with media outlets and personalities in and around Stockton and Calgary to increase the coverage and profile of the Stockton Heat and Calgary Sports and Entertainment brands
• Format and perform play-by-play broadcasts of Stockton Heat Hockey games
• Spearhead the efforts to ensure the integrity around the Heat’s brand identity, safeguarding that brand guidelines are consistent across the business and through third party advertisers
• Assess potential marketing partners and find solutions that create synergy with the brands, achieve their business goals, and provide funds or budget relieving trade for the team
• Demonstrated ability to fix and assess IT issues related to Mac OS, iOS and Windows platforms, saving the team money through additional IT expenses

• Devised the world’s first Painted Classic, an event that invited fans to paint the ice followed by a game on that painted ice that has been recreated throughout both minor league and major league hockey as signature events
• Initiated and altered the marketing approach of the team’s digital advertising to include more social advertising, growing our Facebook and Twitter followings that resulted in increased ticket sales
• Coordinated Thunder social media channels, further increasing the digital footprint for the club, growing our Facebook following from 18K to 30K likes in two seasons
• Generated game notes with up-to-date statistics and stories of the team’s players
• Entertained listeners through play-by-play calls of Thunder games during the team’s 10th anniversary
• Created the team’s marketing materials, giveaways and more, including the Rough & Ready Islanders and Thunder 10th Anniversary Logos

• Develop sites, and train Small Businesses Owners to use WordPress Content Management Systems

• Bachelor of Fine Arts in Electronic Media
• Member of: Bearcast Radio, Bearcats Ice Hockey, UCAST TV, Munich Summer Curriculum
• GPA: 3.6/4.0
• 2011 Jack and Joan Strader Radio Production Award Winner

• Took 12 credit hours of Electronic Media coursework through classes taught by both American and German professors
• Learned and developed the new Munich Summer Curriculum website using the University of Cincinnatiʼs content management system
• Provided thousands of photos to Munich International Summer University to use to promote their programs
• Promote the program by speaking with groups around campus about the international experience
• Recipient of the UC International Grant of $800 for planned work and promotion of the program

• Assist in Lightning Radio Network broadcasts by setting up and breaking down intermission and post
game interviews as well as postgame and remote broadcasts
• Interview, edit, and obtain pregame audio from the visiting locker room
• Edit and post the Daily Lightning Update for Lightning Radio Affiliates and social network followers
• Write, record, and edit audio features heard on all Lightning Radio Affiliates in Florida as well as on the Lightning Radio Network Facebook and Twitter pages
• Write articles and blogs for TampaBayLightning.Com using player and personnel interviews
• Assist the Community Hockey Department with youth hockey clinics and camps along with their street hockey initiatives
• Research and recommend locations for the NHL Street Program and Street Lightning
• Promote the Summer Lightning Made Camps in Brandon, FL and Orlando, FL
• Occasionally set up and run pre and post-game press conferences
• Produced the sideline reporters, reports for the Tampa Bay Storm arena football home games
• Assisted the group sales department’s Rink of Dreams by adding to the value of the ticket package a broadcast of two recreational hockey teams before a Lightning game that the teams can listen to afterwards
• Participated in the Storm Chasers program by providing advice and answering questions to students interested in the broadcast and media fields

• Designed promotional material for a company comprised of nearly all hard-of-hearing and deaf employees
• Translated the companyʼs documents and web site from German to English
• Communicated with employees using knowledge of American Sign Language as well as learning Deutsche Gebärdensprache (German Sign Language)